National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Internetová propagace společnosti Escargots
Predná, Kamila
Predna K., Internet promotion for the Escargots company, Bachelor thesis. Brno: Mendel University, 2019. Bachelor thesis deals with a proposal of an online promotion for the Escargots company. The main goal is to propose an online marketing campaign based on a situational analysis for reaching potential customers and increasing brand awareness. The inner analysis is performed applying the McKinsey’s 7S model, the outer analysis is performed utilising the Porter’s Five Forces model, Google Analytics tools were also used in the thesis. The result of the analysis is a proposal for a marketing campaign. The campaign includes a financial plan and time-bound for Google search engine marketing and Facebook. The proposal concludes with a discussion of the gained results and recommended changes
Promotional portal of the sights
Mladá, Michaela ; Černá, Jitka (advisor) ; Blinka, Roman (referee)
The theme of the work is an Internet promotion of the sights with a help of a functional Web portal. The work explores the possibilities of Internet marketing, the beginnings of the implementation of the portal and its sustainability in the coming years. Describes a method of benchmarking and analyzes its use in specific examples of similar databases in the world. In terms of funding the site, the work involves projects for grant application. The goal is to propose the conditions for creation and implementation of the promotional portal of the sights.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.